Custom digital tools for Italian SMEs

We build the tools that make
your business
work better.

Process automation, intelligent dashboards, AI agents, CRM and loyalty systems. Not generic solutions — tools built specifically for your business context.

"Every tool we propose, we first developed and tested on our own businesses. It works — because we use it every day."
25+
years of digital experience
10+
active tools & platforms
AI+
automation in production
PMI·
our specific target
What we do

Concrete solutions.
Zero theory.

Every service we offer, we've already applied on our own businesses. It works — or we don't propose it.

📊

Business Intelligence & Data

We transform the data your business produces every day into readable dashboards, automated reports and insights that drive concrete decisions. From customer segmentation to sales analysis to performance forecasting.

Interactive dashboardsKPI monitoringData visualizationAutomated reports
🤖

AI Consulting & Automation

We identify where AI truly makes a difference in your processes: from automated customer service to content production to intelligent catalogue management. We implement — we don't theorise.

Chatbot AIWorkflow automationOpenAI APIClaude APIRAG
🌐

Website & Web Application Development

Custom websites, e-commerce and apps. We've managed platforms with thousands of products and international clients. We know what's really needed and what's wasted spend. Focus on performance, SEO and measurable conversions.

WordPressPrestaShopE-commerce B2B/B2CAPI REST
📈

SEO & Digital Strategy

Organic positioning built on real data, not intuitions. We work with Analytics, Search Console and advanced tools to find opportunities competitors haven't spotted yet. Lasting results, not bought traffic.

SEO tecnicoContent strategyAnalytics avanzatoCompetitor analysis
🔗

White-Label Semantic Engine for E-commerce

The semantic search engine developed for Ricettepercucinare.com is available as a service for other food shops. It integrates your product catalogue into the natural flow of recipe searches — the user doesn't see ads, they're guided to the right product when they need it. In 5 languages, with real ingredient-based matching.

RAG semanticoRecipe-product matching5 lingueAdaptive graphWhite-label
Performance dashboard — real example
LIVE
Fatturato mese
€48.2k
▲ +12.4%
Ordini attivi
347
▲ +8.1%
Tasso reso
2.3%
▼ -0.4%
LTV cliente
€380
▲ +5.7%
Conv. rate
3.8%
▲ +0.6%
CAC medio
€14
▼ -€2
Sales trend — last 8 months
Ago
Set
Ott
Nov
Dic
Gen
Feb
Mar
💡 Insight AI: I clienti B2B nella fascia €600–900 hanno un LTV 3× superiore alla media. Prioritizza questo segmento nelle prossime campagne.

Your data is worth more
than you think.
Learn to read it.

Every transaction, every visit, every opened email is a data point. The problem isn't collecting it — you're already doing that. The problem is reading, interpreting and using it to make better decisions.

Business Intelligence isn't just for big companies. Today affordable tools and applied AI let any SME keep track of the metrics that matter — and act in real time.

📉

Custom dashboards

Interactive dashboards with the KPIs relevant to your business. Automatically updated, accessible from anywhere.

🔍

Customer analysis & segmentation

Who are your most profitable customers? What makes them return or stop? Data answers with precision.

🎯

Forecasting & optimisation

With historical data you anticipate peaks, optimise inventory and plan campaigns at the right time.

Automated reports & alert

The performance report arrives every Monday without you lifting a finger. Instant alert if anything goes out of bounds.

AI isn't scary.
It saves time
and earns more.

Let's bust a myth

When it comes to AI, many entrepreneurs think of something distant, expensive, complicated. It's not like that. AI is a tool — like your ERP or CRM — and it helps you do better what you already do.

It doesn't replace people. It frees people from repetitive and mechanical tasks.
It doesn't require a team of engineers. It requires someone who knows how to integrate it in your specific context.
Implementation costs today are accessible even for SMEs with limited budgets.
Il punto di partenza: "where am I losing time or money I could recover?" That's where you start.

We don't sell AI as a solution to everything. We help you understand where it makes sense to use it in your specific business — and implement it together in a practical, measurable way, with a real ROI.

Il Pugliese AI — chatbot live on LaTerradiPuglia.it
Avete taralli al pepe nero in bulk per ordini B2B da 50 pezzi?
Il Pugliese: Sì, disponibili in 500g e 1kg. Per il B2B puoi richiedere il listino ingrosso dalla sezione dedicata. Verifico la disponibilità in tempo reale?
Sì, e dimmi i prezzi ingrosso.
Il Pugliese: Ecco le disponibilità aggiornate con i prezzi riservati ai clienti B2B registrati. Minimo ordine €600, spedizione esclusa...
24/7
operative
‹1s
response
B2B+
B2C

FastAPI + OpenAI Embeddings + Anthropic Claude — sistema in produzione

About us

We build digital tools
that actually work.

MakeZone is a digital studio founded by Marco Gianfreda — entrepreneur with over 25 years of experience building web projects, e-commerce and AI platforms. We're not consultants who sell slides: we're a team that designs, develops and manages concrete digital tools.

Every solution we propose comes from direct experience: it was conceived, tested and optimised on our own businesses before being offered to clients. This is our competitive advantage — and the reason it works.

We work with Italian SMEs that want to grow online, automate internal processes, understand their own data and build real competitive advantages with artificial intelligence.

25+
years of digital experience
10+
piattaforme digitali attive
5
languages in AI projects
AI
in production since 2024
Our projects
🛒
shop.laterradipuglia.it
Retail e-commerce — Puglia products
🤝
b2b.laterradipuglia.it
Wholesale — EU resellers & distributors
📰
ricettepercucinare.com
Food magazine — organic SEO traffic
🌍
myitalian.recipes
Cucina italiana · 5 lingue · internazionale
🤖
ai.myitalian.recipes
Chef AI — semantic recipe engine
📊
crm.makezone.com
CRM & business data control
🏆
Pagine Salento Loyalty
Loyalty programme for local commerce

Your accountant tells you
where you've been.
This system tells you
where you're going.

Every business produces financial data every day — but most entrepreneurs only see it at month end, in the accountant's report. Too late to act.

We build custom dashboards that aggregate your real data in real time: cash flows, sales seasonality, margins per channel, early warning indicators. Always visible, always updated, from any device.

Art. 2086 c.c. — Legal obligation

The law requires every entrepreneur to have adequate organisational, administrative and accounting structures — tools proportionate to the size of the business to promptly detect signs of crisis and ensure business continuity. It's no longer a strategic choice: it's a regulatory obligation. A real-time financial control dashboard is the concrete answer to this requirement.

Seasonality analysis — historical patterns
Art. 2086 c.c.
Fatturato YTD
€312K
▲ +8.2%
Cash flow netto
€41K
▲ positivo
Dipendenza Q4
38%
⚠ alto
Mese top
Nov
indice 178
Indice stagionalità per mese (media storica / media globale × 100)
Indice > 100 = sopra media · < 100 = sotto media
Heatmap fatturato mensile — ultimi 5 anni
Valori in migliaia (K) · intensità colore = peso relativo all'anno
Rischio Q4: pianifica liquidità da settembre
Trend 2026: Gen–Mar in crescita vs 2025
📊
Real-time cash flows
Income, expenses, available balance automatically updated from your management systems.
📉
Seasonality analysis & forecasting
Historical patterns to anticipate peaks, plan liquidity, avoid surprises.
⚠️
Automatic crisis alerts
Immediate notifications when an indicator exceeds the critical threshold — before it's too late.
🏛️
Organisational models & compliance
Org charts, delegations and accounting procedures to meet obligations under art. 2086 c.c.
Case Study & Portfolio

Real projects.
Documented results.

Not hypothetical examples. Systems running in production — developed, tested and optimised over time.

Virtual AI Agent

Nicola

LaTerradiPuglia Assistant · B2B/B2C

Taralli bulk 50pz?
Sì, 500g e 1kg. Verifico disponibilità...
Stato del mio ordine?

Virtual agent trained on internal LaTerradiPuglia content: catalogue, orders, shipping, B2B pricing, FAQs. RAG on OpenAI + Claude, operative 24/7 on retail shop and wholesale area.

24/7
operative
<1s
response
B2B+
B2C
shop.laterradipuglia.it →
Business Intelligence

Process Analytics

Dashboard & automation

Live KPI dashboard, automated B2B emails with Brevo, weekly reports. AI semantic matching on 800 recipes with Claude Batch API — total cost less than €1.

800
ricette AI
<€1
costo AI
Auto
email B2B
b2b.laterradipuglia.it →
SEO · Network Editoriale

MyItalian.Recipes

Multilingual portal · 5 countries

🇮🇹 IT
🇬🇧 EN
🇫🇷 FR
🇩🇪 DE
🇪🇸 ES

800+ SEO-optimised recipes in 5 languages on Symfony + WordPress. AI recipe-product matching for integrated e-commerce monetisation. Online since 2003. Powered by Chef AI.

800+
ricette
5
lingue
20+
years online
it.myitalian.recipes → Chef AI →
E-commerce · B2B

LaTerradiPuglia

Complete ecosystem · since 2006

Editoriale
Shop B2C
B2B EU

Three active channels: editorial portal, B2C PrestaShop e-commerce, international B2B wholesale. Expansion in France. SEO, automated email marketing, AI integrated end-to-end.

18+
anni
3
canali
EU
mercati
Shop → B2B → Magazine →
Magazine · AI Endpoint

Ricettepercucinare.com

Powered by ai.myitalian.recipes

ricettepercucinare.com ai.myitalian.recipes
Ricerca semantica · Suggerimenti AI · Matching prodotti

Historic food magazine (online since 2003) relaunched with AI. Uses ai.myitalian.recipes as external service for semantic search, recipe suggestions and product matching. White-label model replicable for other food publishers.

External AI endpoint White-label Organic SEO
ricettepercucinare.com →
CRM · Dati Companyli

MakeZone CRM

Controllo dati per PMI e studi

Clienti attivi 247
Scadenze in arrivo 3 ⚠
Fatturato YTD ▲ +14%

Data control tool designed for accountants and SMEs: client management, deadline monitoring, real-time financial KPIs. Customisable dashboard, multi-user access.

Dashboard live Multi-utente Scadenze
Discover the CRM →
Loyalty · Commercio Locale

Pagine Salento Loyalty

Fedeltà per il tuo Comune

Punti accumulati
128
Senza app QR code GDPR ✓

Loyalty programme for local commerce: the Municipality promotes, merchants join free, citizens get rewarded. Data dashboard for the Administration. Activatable in less than a week.

<1 settimana Comuni & PMI Dati territorio
Discover the project →
Let's start

Let's talk about your project.

How we work with
a new client.

Free first call: 30 minutes to understand your situation. We'll tell you right away if and how we can help — no beating around the bush. If it makes sense to work together, we define where to start. No generic proposals, no sales presentations.

📧
Use the form alongside
📞
Available after first contact
📍
Cutrofiano (LE) — Puglia, Italia

We respond within 24 hours. Your data is never shared with anyone.

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